Hence, it is the right time when you should also start making video content, be it for personal or professional reasons. If you are active on social media you've certainly seen that many people post different types of videos on Instagram stories or go live on Facebook from their homes regularly. In other words, we've been involved with video production on some level. Not everyone but most digital marketers or those who like being on camera have tried at least once to make their videos and become YouTubers. A detailed product video on your landing can increase the conversion rate by 80%. Whether you are a new startup or an established business house you can use video marketing to boost conversions and sales. According to Wordstream, 92% of users watching videos on mobile will share them with others.
To be successful in your business you need to implement referral marketing strategies but often it happens spontaneously as the customers spear about the products or services they like.
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They analyzed data from January 2020 to January 2021 on their platform, and based on the statistics, they found that there has been a sharp rise of 365 million mobile video viewers in India alone.Īccording to Hubspot a US-based software company, 81% of businesses used video as a marketing tool in 2021 which was up from 63% in 2020. With the help of video marketing, you can present how-to's, promote customer testimonials, organize webinars and deliver entertaining content.Īccording to InMobi's State of Programmatic Mobile Video Advertising in India report- business advertisers spent more on Video forms of advertising compared to others. A photo's worth a thousand words, so how much more valuable would a video be? Businesses use video marketing to build customer rapport and to promote their brand, services, or products. Video is a display of moving visual media which is an electronic medium of recording, copying, playback, and broadcasting.
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